There have been lots of articles and blogs written about the biggest problems faced by sales people. However, each article had a slightly different take on the problems and how to solve them and there is no overall consensus on what was the biggest problem.

So, in 2020, I decided to run a little competition on LinkedIn to see if we could determine the single biggest problem. I used the concept of the World Cup of Biscuits run by Richard Osman a few years ago. The idea is that each day, one problem would be pitted against another and people would vote as to which was the bigger issue. This would continue via a series of knockout rounds until we had a “winner”.