What is the hardest part of your job (part two)

A few weeks ago, I conducted a survey of sales people, asking what the hardest part of their role was.  I received lots of different responses, which I attempted to categorise.  Lead generation and long sales cycles dominated and were discussed in more detail in Part One of this blog post.  This is part two of my analysis and starts with a surprising (at least to me) problem.

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What’s the hardest part of your job? (Part One)

A few weeks ago, I conducted a survey of sales people, asking what the hardest part of their role was.  I received lots of different responses, which I attempted to categorise.  Lead generation and long sales cycles dominated but internal issues accounted for an alarming number of responses.  This is part one of a deeper review of the responses that I received.

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Have sales got easier or harder over time?

In a recent survey of contacts, I asked the question, have sales got easier or harder over the time that you have been working in the role?  The majority believed that it has got harder.  While the basic numbers are interesting, it is also worth while reviewing the reasons that some people gave for why they believed it had got easier or harder.

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How do you evaluate the effectiveness of training?

Training is very important for many reasons.  However, training is only worth doing if it actually makes a difference.  If people get taught a new skill but they never use that skill, then the training has essentially been a waste of time and money.  It is therefore important to evaluate the effectiveness of the training to ensure that it is delivering what is expected.

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How not to cold call

Last week I had a cold call from a corporate hospitality supplier. It was possibly the worst cold call I have ever experienced. I am still staggered by how bad it was.

Here's what they said and how I would have approached the same call.

 

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How do you go about Building a Sales Process?

As your sales team grows, it is worth investing time in developing a consistent and logical sales process that ensures the team is consistent and only spends their time on relevant activities.  Even if you have been working together for some time, it is worth re-evaluating your process to see what improvements can be made. 

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Top Down Selling

It is critically important to involve both ends of the value chain in any sale.  Only involving senior people, while tempting and possibly quicker, ignores the people who are most impacted by any change and potentially leads to failure.  Not involving senior people means not involving the person with the authority to buy so also potentially leads to failure.

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The Apprentice Review.....Part 4

Season 18 of The Apprentice started on BBC1 recently and as usual, I will be watching and laughing along.  While it may style itself as a business show, it is first and foremost entertainment.  That being said, there are still things that we can learn from it.

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The Apprentice Review...Part 3

Season 18 of The Apprentice started on BBC1 recently and as usual, I will be watching and laughing along.  While it may style itself as a business show, it is first and foremost entertainment.  That being said, there are still things that we can learn from it. Here’s my review of the latest episodes.

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The Apprentice Review...Part 2

Season 18 of The Apprentice started on BBC1 recently and as usual, I will be watching and laughing along.  While it may style itself as a business show, it is first and foremost entertainment.  That being said, there are still things that we can learn from it. Here’s my review of the latest episodes.

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The Apprentice Review... Part 1

Season 18 of The Apprentice started on BBC1 last week and as usual, I will be watching and laughing along.  While it may style itself as a business show, it is first and foremost entertainment.  That being said, there are still things that we can learn from it. Here’s my review of each episode.

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How does a business generate more profit?

Increased profits are usually the objective for every company.  There are a number of ways that this can be achieved but the most simple and effective way is to close more deals using your existing sales team.  However, they need to improve their efficiency and so require regular training in order to achieve this.

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