Before taking this course, attendees will feel unable to say no to their customer and will lack confidence in their position. They will often give the customer whatever they ask for and get nothing in return.

After taking this course, students will be fully prepared for a negotiation that delivers a win-win result. They will have a range of variables that they can trade with the customer so that both parties can feel happy with the results of the negotiation. They will feel confident that they can conclude a successful negotiation.

This course is intended for anyone working in a sales role who has to negotiate with their customer in order to successfully close deals.

By taking this course, students will be able to:

1. Fully prepare for any negotiation

2. Know what variables they have to trade with the customer

3. Know when to walk away should that be necessary

4. Learn how to handle objections

5. Learn tactics to help to improve your negotiating position

1. What is Negotiation

2. Negotiation Process

3. Variables

4. Science of Persuasion

5. Negotiation Tactics and Dirty Tricks

6. Procurement Matrix

7. Objection handling

8. Practise Negotiations