Before taking this course, attendees will lack confidence when standing in front of an audience. They will feel nervous and apprehensive when faced with the task of demonstrating as they do not have a clear structure to build the demonstration around. They will generally present the product with a focus on its functionality and features.                                               

After taking this course, students will feel confident and happy about demonstrating as they have a structure around which they can build a compelling product demonstration. They will be able to gain and keep the attention of their audience and make them engaged in the demonstration. They will be able to present a typical use case for the audience to enable them to understand how they might use the product in their daily work.

This course is designed for anyone working in product sales who needs to make a demonstration as part of their role.

By taking this course, students will be able to:

1. Define the objectives of the demonstration

2. Define the key messages they want the audience to remember

3. Gain and keep their audience’s attention

4. Engage through stories

5. Use body language and style to present confidently

6. Practise demonstrations in a safe environment

1. Demonstration Fundamentals

2. Demonstration Storybook

3. Gaining Attention

4. Story Telling

5. Demonstration Style

6. Voice / Body / Language Communication

7. Demonstration Practice.