Cold Calling

Learn how to approach a new customer so that they are prepared to listen to what you have to say.

We recently gave a webinar that discussed sales negotiations in a little more detail. You can watch a recording of it here.

This course is available either in person or online. You can access the online version here.

  • Before taking this course, attendees will feel sick at the thought of making a cold call. They will generally have been rejected more times than they want to remember.

    After taking this course, students will be fully prepared for any cold call. They will understand what to say and how to construct the call so that their customer says yes more times than not.

  • This course is designed for anyone who needs to contact customers that they have never contacted before.

  • By taking this course, students will be able to:

    1. Structure their call for maximum effect;

    2. Know what to say to a customer to get them to pay attention;

    3. Know how to construct an email that warms their customer to take their call in the future.

    1. Introduction

    2. Thirty second introduction

    3. How to change their mind

    4. Call Framework

    5. Voicemail

    6. Email

    7. Conclusion