Charity Sales Training
Many charities find themselves in the situation of needing to appeal to businesses to raise funds to support their critical work. However, they find this difficult and often struggle to know how to go about doing this work.
This is exactly the situation that most sales people find themselves in when needing to approach a new customer. They need to make some form of approach to that customer, often not knowing who to contact or the best thing to say to get a positive response.
Hoolock Consulting teaches sales people how to do these things in a simple and effective way. We teach people how to identify the right person to contact; how to effectively make contact and then what to say when they get to meet them.
We are now offering to teach these skills to charities so that they can benefit from our experience.
The workshop will last for one day (09.00 to 17.00) in a room provided by the charity.
The Charity is responsible for providing appropriate facilities for the training.
Only employees of the Charity will attend as the results of the workshop will be specific to them.
The workshop can be held on any day that is mutually convenient to the charity and Hoolock Consulting during the months of January, July, August and December.
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Charities tend to struggle to know who to talk to, how to approach them and what to say when they get there.
After taking workshop, attendees will be able to identify a potentially good business partner, know how to approach them and make a great pitch when they get there.
As a result, they will be more confident at each stage of the process and engage with more businesses as a result.
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The workshop will be appropriate for anyone who is working directly to bring in support from businesses, specifically Fundraising Managers and Corporate Partnership Managers, but also Chief Executives and Operations Managers who may also be involved in this activity.
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By taking this workshop, attendees will be able to:
know who to contact
know how best to contact them
explain why that business should work with your charity
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The workshop will consist of:
1. Who to contact:
a. What does a good business partner look like?
b. Who are the best people to approach and how can we identify them?
2. How to contact:
a. What do we need to know before we contact them?
b. How to get a first meeting
c. How to engage with people
3. Why should they work with you?
a. Building trust
b. What does the business need?
c. What value can you bring?
d. How to ask appropriate questions.
There is no cost for the time spent delivering the workshop. Hoolock Consulting will only charge the expenses incurred for delivery, which are mileage @ 45 pence per mile and workbooks etc @ £10 per person.